Year
2025
Role
Graphic design intern
Collaborators
Umberto Bellardi Ricci
Mission
Led complete brand redesign including logos, typography, and overarching design system.
I worked alongside Umberto and the team to rebuild their luxury brand into a strong, cohesive unit from the ground up.
We started with their logo, typography, image placement, and so much more laid out as a brand book. Once this was established, we were able to build client thank-you cards and promotional posters in risograph style. We then worked on over 30 specification sheets in illustrator, customizing piece drawings, materials, and measurements. This combined information delivered in print elevates the client experience tenfold.
Finally, I worked on redesigning the UBR website, bringing the brand to new heights in their client interactions.
All photo credits to Ben Pogue and the UBR team.
Web redesign
I restructured home, press, and furniture galleries, as well as setting up a custom newsletter base for clients to stay updated on UBR's latest developments.
You can visit the live website here.
Specification sheets
In addition to branding and web design, I created a standard template for all of Umberto's pieces.
