UBR Studio
Branding & Identity
Umberto Bellardi Ricci Studio, or UBR Studio, is a luxury furniture and fixtures brand in the heart of the Brooklyn Navy Yard. As a brand intern and contract designer, I worked alongside Umberto and the team to build a strong, cohesive brand identity. All photo credits to Ben Pogue and UBR Team.
Team: Umberto Bellardi Ricci, Tijana Ricci, Anishaa Kashyap
My Role: freelance designer & design intern
Programs: Indesign, Photoshop, Illustrator, Express, Figma
Problem
The brand image lacked consistency and needed unification to create a cohesive identity. There was also a clear need to enhance the company's digital presence and outreach.
Process
I collaborated closely with UBR owners Umberto and Tijana Ricci, as well as lead interior designer Anishaa Kashyap, in a collaborative studio environment. We held weekly meetings for feedback and brainstorming sessions. All sheets undergo test printing before finalization.
Product
The website has been completely redesigned, featuring newsletter subscription capabilities and a modern layout. We've created a new spec sheet template that's being implemented for all new products on the site. All printed materials—including thank you cards and note sheets—are undergoing redesign. The annual catalog is currently in development.
Repurposed Luxury
I brainstormed mood boards and took existing photos and scattered assets to represented the repurposing of older materials transformed into fresh, modern pieces. Hard, industrial metals like aluminium, brass, and steel are often met with soft and delicate touches of cushiony upholstery. Using photos of pieces in beautiful beach landscapes, I printed over 100 risograph posters and thank-you cards for clients to represent this repurposing.
Before
Consolidating UBR's Image
With the help of the team, I consolidated the logo, brand colors, and other key assets into a consistent brand that continues to be applicable to all different aspects of representation. I took the Creation & Branding specialized LVMH course during my intern period so as to better understand the unique branding of the luxury sector, and created a uniform logo that adapts to all kinds of stationary and products.
