Duration
2024-2025
Role
UX Design & Branding Intern
Summary
Umberto Bellardi Ricci Studio, or UBR Studio, is a luxury furniture and fixtures brand in the heart of the Brooklyn Navy Yard. As a brand intern and contract designer, I worked alongside Umberto and the team to build a strong, cohesive brand identity. All photo credits to Ben Pogue and UBR Team.
Reimagining a luxury experience on all fronts
I had the priviledge of redoing the website and entire branding scope, including all kinds of web and physical assets, alongside our talented design team and the founder of UBR.
I brainstormed mood boards and took existing photos and scattered assets to represented the repurposing of older materials transformed into fresh, modern pieces. Hard, industrial metals like aluminium, brass, and steel are often met with soft and delicate touches of cushiony upholstery. Using photos of pieces in beautiful beach landscapes, I printed over 100 risograph posters and thank-you cards for clients to represent this repurposing.
intuitive, sophisticated and
visual experience
intuitive, sophisticated and visual experience
The final outcome is sophisticated and intuitive, with a scrolled gallery, about section, and contact section—allowing customers to learn more while also staying curious.
Pieces with a past life
I brainstormed mood boards and took existing photos and scattered assets to represented the repurposing of older materials transformed into fresh, modern pieces. Hard, industrial metals like aluminium, brass, and steel are often met with soft and delicate touches of cushiony upholstery. Using photos of pieces in beautiful beach landscapes, I printed over 100 risograph posters and thank-you cards for clients to represent this repurposing.
Consolidating UBR's image
With the help of the team, I consolidated the logo, brand colors, and other key assets into a consistent brand that continues to be applicable to all different aspects of representation. I took the Creation & Branding specialized LVMH course during my intern period so as to better understand the unique branding of the luxury sector, and created a uniform logo that adapts to all kinds of stationary and products.
Brand book
The book includes all aspects of brand creation for consistency through medium, with image placement, color palette, logo construction, and much more.
Risograph printed thank-you cards and posters
UBR wanted to thank customers with quality thank-you cards and posters that come with every package. We decided on riso-printing due to the unique variation in each print. I ended up printing over 100 successfully.
Color palette
A major part of the brand identity reshaping meant reinventing the color palette to exude UBR's purpose. We combined the founders requests for a dark red with other earthy tones that best encapsulate the brand.
Specification sheets
These sheets detail each piece's dimensions, materials, and sample images. I drew all the illustrations in Adobe Illustrator and created a template for over 100 of these pieces.
These sheets detail each piece's dimensions, materials, and sample images. I drew all the illustrations in Adobe Illustrator and created a template for over 100 pieces.
