Duration
2023-2024
Role
Brand Identity
Summary
Celestia Cosmetics is an award-winning, self-initiated brand with the goal of allowing young people grow into and embrace their skin through all kinds of changes that are a normal part of life. It does this by taking a space and star theme to be extra engaging and fun! As a student at Pratt Institute, I took all the photos of models and presented them in the form of a complete brand identity, including posters, billboards, social media assets, and much more.
Let your constellations shine bright
Celestia celebrates and embrace you and the constellations of your skin, each one telling a tale of powerful individuality. We're dedicated to creating makeup products that enhance your natural beauty, allowing your constellations to shine through, unapologetically.
Unveil your celestial self
Celestia is there to be a guiding star on a journey of self-discovery, inner radiance, and empowerment. They offer products and experiences that will help you shine with confidence and embrace your unique brilliance. With Celestia, you'll always find the inspiration and support you need to reach for the celestial heights within you.
Social Media Assets
The book includes all aspects of brand creation for consistency through medium, with image placement, color palette, logo construction, and much more.
Web design
The rebrand included homepage design and was worked into the following mockups to show bold and fearless models exuding our mission, which is to bring confidence to the a young spirit through skincare and makeup products.
Incorporating illustrations into the final brand
I combined hand-drawn illustrations with my own photography to keep the branding lighthearted and fun. The logo is hand-drawn, along with other key assets.
Mood boards and creative inspiration
Incorporating illustrations into the final brand
The process of brainstorming Celestia included lots of fun collaging and early-stage ideation.
I combined hand-drawn illustrations with my own photography to keep the branding lighthearted and fun. The logo is hand-drawn, along with other key assets.
Web design
The rebrand included homepage design and was worked into the following mockups to show bold and fearless models exuding our mission, which is to bring confidence to a young spirit through skincare and makeup products.
Mood boards and creative inspiration
Incorporating illustrations into the final brand
The process of brainstorming Celestia included lots of fun collaging and early-stage ideation.
I combined hand-drawn illustrations with my own photography to keep the branding lighthearted and fun. The logo is hand-drawn, along with other key assets.
