Duration
2023-Present
Role
UX Designer & Branding
Summary
SafeEats is a self-initiated idea for a groundbreaking food review app putting control back in consumers' hands, enabling them to make safe and informed dining choices. Coupled with custom filters, AI-driven insights into safety, and curated user and expert content, SafeEats is letting people "eat out without fear."
Reimagining your dining experience
While there are plenty of restaurant rating and take-away platforms available, many provide comprehensive information but fall short in user experience. Safe Eats aims to be more intuitive, user-friendly, and to make eating restaurant food transparent.
Zero mystery behind the food you're consuming
The initial design outcome for Safe Eats is clean, straightforward, and user-friendly. The design emphasizes visual elements, such as emoticons that symbolize preferences offered by each restaurant, eliminating the need for in-depth research. Additional features, like recent news and top rated, are personalized to each user's preferences.
Minimal but not simple
Safe Eats is packed with features that are all customized to your dietary needs: recommended restaurants, latest news, and restaurant profiles with letter grades—all wrapped in a minimal, clean interface.
Zero mystery behind the food you're consuming
The initial design outcome for Safe Eats is clean, straightforward, and user-friendly. The design emphasizes visual elements, such as emoticons that symbolize preferences offered by each restaurant, eliminating the need for in-depth research. Additional features, like recent news and top rated, are personalized to each user's preferences.
Problem
Restaurants lack transparency when it comes to food safety and allergen control. Review platforms available today primarily focus on taste and ambiance, hence marginalizing health-related issues. Diners with dietary restrictions or allergies are left vulnerable and fearful. This gap translates into concrete consequences, which include incidents of food-borne illnesses and allergic reactions that can be deadly.
Researching Competitors
I looked at applications like Grubhub, Iwaspoisoned.com, Yelp, and much more and found that these applications were missing key indicators for consumers.
Marketing Analysis
A comprehensive business plan was built through a roadmap, MVPS, financials, and anything else that helped pitch the app to potential stakeholders.
User Flow
A comprehensive user flow was finalized to ensure quality experience.
Wireframes
I looked at applications like Grubhub, Iwaspoisoned.com, Yelp, and much more and found that these applications were missing key indicators for consumers,
